3 Ways Entrepreneurs Can Build a Successful Personal Brand

oved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father's liquor store into an ecommerce business, Vaynerchuk grew Wine Library's revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform -- bestselling books, podcasts, a YouTube channel and social media -- believing that a brand is built in the court of public opinion.

That theory was tested earlier this year. Just a week after hosting real estate professionals at Agent2021 in Miami, Vaynerchuk created a firestorm when he seemingly criticized homeownership on the "Cannonball Mindset" podcast. He has since walked back his comments, but a controversial statement was enough to keep his name in the media.

Self-promotion like Vaynerchuk’s can help entrepreneurs build a personal brand that positively impacts their businesses. This can make raising money easier, hiring employees more successful and recruiting customers start earlier. If a startup lacks credibility because it’s so new to the market, a well-known, credible founder can open doors and close deals.

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